Sitting in his exquisite beauty lounge in the outstanding neighborhood of Jnah, in Beirut, he remembers the time when he heard himself offered a lamp – by a client – for his humble and dimly lit institute, when he was still a student. Today, in addition to the Jnah beauty lounge he co-owns with an Emirati business partner – inaugurated only two months ago –, he owns a very elegant salon in a dazzling location in the Lebanese Mountain.Samer has come a long way since he had to heatedly defend his talent when he didn’t have anyone’s approval to drop school. He never had any training with a senior. He started working on his own style from Day 1 and still is, every single morning he wakes up to a new day. In 10 years of experience, he has acquired an extensive knowledge in equipment and products. He has learned to choose the right machines and eclectically select his products from brands like K-stars, Make-up Forever and Bioline, to get the exact results he has set his mind to reaching.
Speaking of brands, Samer is currently launching a new formula for an innovative lip gloss, under the brand name of SQ SECRETS. The non-run lip gloss was developed in Luxemburg, in the same factory as Calvin Klein and Disney products.
Samer enjoys designing his own jewellery and finds his inspiration in Hollywood stars and Lebanese Diva Sabah whom he has already met.His client roster and agenda include Lebanese and Arab ladies and events. Renowned media figures are some of his customers and ex-trainees. His activities are regularly covered by OTV, Al Mar’a Al Arabiya and NEW TV shows, in addition to articles in magazines such as Artistic Weddings, Al Jarass and Zahrat al Khaleej.Father of an angel to be and happily married, Samer believes in mature relationships with women. His friends and family have always known him to be “the guy in charge”. His philosophy in life is “move on, let go and let be”. As to near future projects, after a professional workshop in London, he will be one of the lucky few using airbrush techniques in Lebanon, a must in photo shoot sessions, movie making and major events.